WordPress

WordPress represents one of the platforms where I have gained the most professional experience. During my time at TUN2U, a digital agency specializing in ecommerce solutions development, I worked intensively with WordPress on projects of various sizes: from small local businesses to large enterprise companies. This variety of contexts allowed me to develop a comprehensive understanding of this platform's potential and best practices.

Custom theme development

I have created numerous fully customized WordPress themes, starting from scratch without using page builders or premium themes as a base. This approach gives me total control over the generated code, eliminating unnecessary bloat and ensuring optimal performance. Every theme I develop follows WordPress official guidelines for file structure, internationalization, and security.

In theme creation I use modern frontend development techniques: Sass for style management with modular architecture, ES6+ JavaScript for interactions, and build tools like Webpack or Gulp for asset compilation and optimization. I pay particular attention to accessibility, ensuring themes comply with WCAG standards and are navigable via keyboard and screen readers.

Custom plugin development

Beyond themes, I have developed several WordPress plugins to extend the platform's functionality according to specific client needs. I have created plugins for complex custom post type management, advanced filter systems for product catalogs, integrations with external APIs for data synchronization, and automation features for business workflows.

In plugin development I strictly follow WordPress Coding Standards and use native WordPress APIs: hooks (actions and filters), REST API, Transients API for caching, and Options API for settings management. This approach ensures compatibility, security, and long-term maintainability.

Performance and optimization

One of the aspects I'm most proud of in my WordPress work is the meticulous attention to performance. Most WordPress sites I have developed achieve a 100% score in Google PageSpeed Insights Performance tab. This result comes from a methodical approach that includes: image optimization with modern formats like WebP and AVIF, intelligent lazy loading, inline critical CSS, strategic resource prefetching, and careful minification of JavaScript and CSS.

I implement advanced caching techniques at both application and server levels, properly configure HTTP headers for browser caching, and optimize database queries by eliminating N+1 queries and using WP Object Cache. For high-traffic sites, I have experience with caching solutions like Redis and Varnish.

Professional plugin ecosystem

I have extensive experience with the most used plugins in the professional WordPress ecosystem. I regularly work with Advanced Custom Fields (ACF) for creating flexible editing interfaces and complex custom fields, leveraging advanced features like repeater fields, flexible content groups, and Gutenberg block integration.

For form management I use Contact Form 7, of which I have deep knowledge of customization possibilities through hooks and integration with external services like CRMs and email marketing platforms. I have implemented complex server-side validations, advanced anti-spam protections, and custom notification workflows.

In the SEO field I work extensively with Yoast SEO, properly configuring XML sitemaps, structured breadcrumbs, schema markup for rich snippets, and optimizing content structure for search engines. I know best practices for on-page optimization and structured data implementation according to Schema.org specifications.

Multilingual sites

I have developed numerous multilingual WordPress sites using both WPML and Polylang. I understand the architectural differences between these two plugins and know how to choose the most suitable solution based on project requirements. I have experience managing translated content, localized URLs, hreflang tags, and configuring custom language switchers.

For multilingual projects I pay particular attention to database structure and performance impact, implementing specific caching strategies for localized content and optimizing queries to avoid slowdowns due to joins needed to retrieve translations.

WooCommerce and ecommerce solutions

I have solid experience with WooCommerce for creating online stores. I have worked on projects ranging from small shops with few products to enterprise catalogs with thousands of SKUs and complex pricing logic. I have implemented checkout customizations, advanced discount systems, integrations with Italian and international payment gateways, and synchronizations with external management systems.

I know WooCommerce's architecture and can extend its functionality through custom plugin development that hooks into its numerous hooks. I have experience with complex product variant management, custom attributes, and integrated inventory management systems.

Enterprise projects

My experience is not limited to small showcase sites: I have worked on enterprise-scale WordPress projects for clients such as Ayvens, Buffetti, Safilo, and Fastweb. These projects require a more structured architectural approach, with attention to scalability, complex content management, and integration with existing business systems.

In enterprise contexts I have implemented multi-user editorial workflows, content review and approval systems, staging environments with controlled synchronization to production, and automated deployment strategies. I have experience with WordPress Multisite for managing networks of related sites and with headless solutions that use WordPress as CMS and REST API to feed separate frontends.